Never assume that Google Analytics is tracking the data that is important to you.

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Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions.

Before you dive in, make sure you have checked that Google Analytics is installed on your site.

Key Takeaways
Testing Google Analytics requires no special chinese thailand data technical skills.
Using the real time report is the easiest way to test if GA actually collects your most valuable data. But it is not always reliable.
Make it a habit to test GA immediately after you change anything in your account. Or whenever you get a headache from weird or missing data in your reports.
How to test if everything in Google Analytics is working correctly?
Testing if Google Analytics is working as it should, is the easiest with the real time report. There are just three steps involved:

1) Setup and configure data collection
GA collects tons of data automatically, but not everything. Before you test anything, make sure that whatever you want to check is enabled, configured, linked or installed.

For example, GA4 can collect search terms but you need to activate Site Search in the enhanced measurement settings. If that is not the case, you will waste your precious time.

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First, make sure you give GA consent to collect data. That can include: