Adobe XD – This is a design and prototyping tool that allows you to create interactive user experiences and visualize them in real time. It is really very useful and used by a wide range of designers.
Sketch is a vector design software that focuses on creating user interfaces for applications and websites. It is not complex to use, so it is recommended for those who are just starting out in the user experience.
Figma – Figma is a cloud-based, highly intuitive collaborative design platform that allows teams to simultaneously create, test, and share designs, much like Google Drive documents.
InVision : In this case, we are referring to a denmark mobile database prototyping and collaboration tool that facilitates the creation of interactive prototypes and user feedback.
UserTesting : This platform will allow you to conduct user research, providing access to real participants for usability testing and product evaluations. It is especially useful for finding flaws and/or shortcomings in websites or their adaptability to different devices.
Optimal Workshop : is an application that offers a variety of tools for user research, including navigation tree tests, heat maps, and usability tests. It is useful and very intuitive, also recommended for those who are new to the world of design.
Hotjar – This is one of the best user behavior analysis tools. If you learn how to use it, you will be able to access heatmaps, session recordings, and website surveys. This way, you will be able to better understand user behavior.
Throughout this article we have addressed user experience (UX) design as a crucial tool in today's digital environment. We underline the importance of UX design to improve user satisfaction, retain users, increase conversions and differentiate in a competitive market.
If you want to do UX correctly, you need to closely follow the steps of user research, usability testing, and prototyping , not to mention the necessary tools.
At MD Marketing Digital we can help you with the UX design of your site!
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