The Complete Guide to Using Push Notifications in Marketing

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What pops up on a website on top of all windows, similar to a messenger message, is called a push notification. It has little text, but a catchy picture - it's hard not to notice.

The best gadgets for launching push campaigns are mobile phones, desktops, and tablets (the latter less often). The offer is tailored to specific target actions, such as going to a landing page, downloading an application, or subscribing.

Marketers from AdButton will tell you how Poland cell phone number list to aim push notifications and squeeze out maximum traffic without getting into a banner's blind spot.

Basic rules of push start
Rule 1: Target your campaign to a broad audience.
Don't forget that there are different ages, interests, input devices, browsers and RAM. Testing on a large sample will more accurately tell you which creatives are more likely to reach the target audience and how one targeting differs from another.

Rule 2: Don't launch just one creative.
There is a high probability of failure. One creative is not a warrior in the field. It is chased on a large audience without results, with an empty drain of the budget. A/B testing of several options, say from 3 to 5, will help to choose the most effective (with high conversion).