Effective marketing does not rely on chance

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It is a clear mechanism built on complex analytics that take into account costs, demand, expected profits and much more. Statistics control its work and answer very important questions.

We understand perfectly well that without advertising, new customers do not appear, and old ones run away. But the “launch, then see” tactic is the most unpredictable and wasteful. Why Greece cell phone number list many companies resort to it remains a mystery. Perhaps they just don’t think about it. Or, even stranger, they are ready to pay for empty applications and downtime of the sales department. Why invest in marketing at all then?

But there is media planning that reduces the risks of "guessing" and significantly saves money. That same civilized strategy of tracking the effectiveness of advertising with a completely predictable result.

Let's show how it works in practice:

The marketer defines the media indicators that he intends to achieve in a fixed time period. For example, to get 200 leads (target customers) or to reduce the cost per lead (CPL indicator) to $1.5.
A media plan helps to control an advertising campaign in the “wanted-received” aspect, including adjusting the work of contractors.
If the viewing, lead and conversion rates are behind the plan, then you can make claims against the contractor. Perhaps there are errors in his work that require immediate correction.