EE-Mail Marketing: Email Design Tips

[Shishirgano9]

Inbound marketing requires emails: Only digital messages can address personas and target groups easily and specifically. This builds trust and can generate new customers. Most marketers believe in the impact of the content of their emails. But in addition to the text, it is important to remember that design is just as important for a successful approach! The first visual impression decides whether an email is read or not. And this high goal of the optimal opening rate determines everything in email marketing.

Using Emails: Technical Basics
No matter how you create your emails, technology is the first thing that determines how they look to the recipient.

This fact is understandable when you consider the number instagram database of possible IT tools that Internet users can choose from. E-mail clients include G-Mail, Outlook and T-Online. All of these clients are different and display the same e-mail differently. Often, individual elements of the design even disappear because the program parameters cannot display them.

The task of companies is therefore to design emails whose design is effective and whose most important elements are displayed correctly – across all clients.

First, important tips:

At the programming level, you should design emails in HTML, with flexible tables . This will avoid the formatting language CSS and the programming language JavaScript. Both are prone to misrepresentation.
Always include alt text for images. This way, readers know what an image is supposed to show if it cannot be loaded and displayed.