With every development in technology, the spectrum of digital marketing expands.
The web once transformed direct marketing into the new disciplines of email and social media marketing. The smartphone continues to change user behavior to this day. Soon, new gadgets and technologies will rewrite the rules of the game again.
Digital marketing strives to keep up with developments and be proactive instead of lagging behind. Ideally, as an all-in-one solution with associated automation and workflows.
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We are currently in the age of digitalization. The investor database Internet, smartphones, social media, podcasts and blogs are taking up more and more space in our lives.
Digital marketing offers methods and tools to take advantage of this fact and reach your target groups efficiently; at all levels and paths, with all possible tools and cross-references. It is personal, uses data strategically and is therefore universally applicable.
Data measurement in digital marketing allows you to get to know user behavior precisely. Online, this allows you to address each of your target groups extremely precisely and reach them directly. No other form of marketing offers a comparable interplay of possibility, opportunity and timing to find so many potential customers in one place.
Digitization of business processes: Implementing a CRM system
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