Viewing patterns refer to the natural ways users scan and process visual information on a page.
These patterns are influenced by how the human eye moves across a design, prioritizing certain areas over others.
In web design, understanding these patterns allows you to strategically place content where users are most likely to notice it. For example, users tend to focus on the top left corner of a page first, mimicking reading habits in many cultures.
Aligning the design with these natural korea telegram data eye movements allows users to be guided to key information in an easy way, improving interaction and navigation.
Common display patterns
1. Pattern F: Ideal for text-heavy designs
The F pattern is one of the most common patterns, especially in text-heavy layouts like blogs, news sites, or search results pages.
It reflects how users scan content:
We start with a horizontal sweep across the top (usually the headline).
Then we perform a shorter sweep downwards.
Finally, we make a vertical sweep along the left side.
This pattern, which resembles the shape of an “F,” highlights a key behavior: users rarely read line by line .
How to take advantage of the F pattern:
Place key elements like headlines, subheadlines, and calls to action (CTAs) near the top and on the left side.
Use bold fonts, bullet points, or visual cues to break up text and grab attention.
Make sure crucial information is in the first scan areas to avoid it going unnoticed.
2. Z Pattern: Perfect for landing pages and simple designs
The Z pattern is a visual behavior in which the eye moves in a zigzag pattern across the page.
It starts with a horizontal sweep at the top (logo and navigation).
Shift diagonally to the bottom left corner.
Finish with another horizontal sweep at the bottom.
This pattern works best on designs with minimal content, such as landing pages, banners, or portfolios.
How to use the Z pattern effectively:
Place the logo and navigation in the top left corner for immediate recognition.
Use diagonal scrolling to direct users' attention with images or concise text.
End with an engaging CTA in the bottom right corner, such as “Sign Up” or “Learn More.”
3. Gutenberg Diagram: Ideal for text-focused designs
The Gutenberg diagram follows the natural reading flow of Western audiences: from top left to bottom right in a diagonal sweep.