Mobile Authentication: The New Hero of Customer Experience

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25.06.2021
Mijo Soldin
Mijo Soldin
Mijo Soldin, Director of Operator Strategy and Partnerships at Infobip, talks to Information Age about the benefits of mobile authentication for customer experience.

Digital transformation has become one of the hottest buzzwords over the past year, with most businesses having to quickly pivot from offline to online to keep up with the pace of consumer behavior changes brought on by the pandemic. Initially driven by the restrictions placed on people due to social distancing, today’s consumers have come to value the near-instant gratification of receiving goods or services at the click of a button. This phenomenon has taken the “age of convenience” to a new level in terms of consumer experience.

Digital identity technology was initially seen as a solution to georgia mobile database online fraud, which Accenture estimates will cost businesses $5.2 trillion over the next five years. Indeed, the need to protect against financial loss is important, but it is only one part of the problem, as companies have begun to realize that technology can do much more than simply identify bad actors. On the other side of the cybercriminal is the customer, who, while often financially protected by a company’s banking policies, is left behind in terms of experience. Fraud may not always hit consumers in the pocket, but it does hurt them in other ways that companies now charge a price for. Online authentication is becoming an increasingly important strategic differentiator for businesses.