Here’s our guide to creating a personal brand that’s both authentic and an accurate reflection of who you are and what you offer.
1. Decide how you want to be seen
In order to create a cohesive and authentic personal brand, you need to clearly focus on how you want people to see you. While figuring out who you are as a "brand" may seem like an inauthentic definition, you can think of it in the same way that you would adjust your clothing to suit different situations. Sociologist Erving Goffman posits that we adjust ourselves to be in sync luxembourg mobile database with the people we interact with, calling this "self-presentation." Practically speaking, you can think of it this way: when you're with friends, you're casual and relaxed, and your dress and language reflect that. Other times, when you want to be seen as more professional, you dress more formally and speak more persuasively and authoritatively. It's really just a series of adjustments across visuals,
Personal branding isn’t about crafting a new identity for yourself; at its core, it’s an exercise in highlighting your true strengths, rather than just creating strengths that you don’t actually possess.
Start by asking yourself some tough questions. What is the core of what I offer my consumers or audience? What makes me unique and allows me to offer my audience something that no one else can? What are my strengths? Do I have a unique style? Knowing the answers to these questions and developing a strategy to express them allows for consistency and makes it easier to build relationships with your audience.