not mean that you have to give up classic forms of communication, such as mass SMS without interactive elements. They can still find many s on the circumstances.
As a rule, companies combine new methods with traditional ones to achieve the best results. Regardless of what strategy the company ultimately decides to implement, it is definitely worth knowing what Rich Media is and what it involves!
However, the advantages of Rich Media do not end there. This solution allows for increasing brand recognition and raising its prestige. Rich Media ads are more advanced compared to traditional ones, which affects the perception of the brand as modern and innovative. In addition, the use of Rich Media allows for even more precise personalization of advertising messages, which translates into better adjustment to the individual needs of users.
How much does it cost to use Rich Media?
The cost of implementing a Rich Media campaign in a company will depend on many factors. The most important one is the way the advertising creative is distributed.
These can be, for example, advertisements on websites (your own or others, for example in the Google advertising system), but also the aforementioned RCS messages . Some solutions are more expensive, others, such as RCS, are more easily accessible even for smaller companies that do not have huge budgets.
If you do not have a person on your team who would be able to create an appropriate advertising creative, in the case of some forms of Rich Media it may also be necessary to incur additional expenses related to using the services of an external graphic designer.