Website clickstream data: The pixel tracks user actions on your website, such as page views, adding items to carts, checkouts, and other conversions. It provides information about the time, location, and behavior of users on the site.
Retargeting and Audience Creation: The pixel allows you to create target audiences based on user actions on your website. You can use these audiences to retarget users who have already shown interest in your brand or product.
Conversion tracking: The pixel can track conversions that occur on your website, such as purchases, form completions, newsletter signups, and other actions that you have identified as important to your business. This allows you to measure the effectiveness of your advertising campaigns and optimize their results.
Optimize ad delivery: The pixel helps Facebook optimize croatia email list the delivery of your ads so that they are shown to a more relevant audience that is likely to take the desired action on your website. This helps improve the effectiveness of your ad campaigns and achieve better results.
Analytics and reporting: The pixel provides data and reports on user activity on your website, allowing you to evaluate the effectiveness of your advertising campaigns and measure ROI. You can see information about conversions, cost per conversion, page views, and other metrics to make informed decisions to improve your marketing efforts.