Too many points

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This was once considered the norm, but today it is time to move away from an excessively large number of items. Let's not forget the rule of seven elements: this is how many our short-term memory can process at once.

Ideally, their number should not exceed five. Such a volume emphasizes the importance of each, does not allow attention to be scattered and allows you to concentrate on the art director email list most important.

This applies not only to the site's navigation system, but to all content in general. Too much information is not always an advantage of a particular resource; the user may "get lost" in search of the necessary information and eventually leave the site.

From an SEO perspective, keeping your navigation concise is also very valuable. External links bring people to the home page, so search engines rate it higher than others. Too many links in the navigation makes the home page less important than the internal ones.

Poor choice of location for the checkout button

Within a single list, there are also certain rules for memorizing elements. Psychologists, relying on the results of specialized research, claim that it is easiest to attract a person's attention to the first (primacy effect) and last (recency effect) items of any list.

Everything inside the list is sort of blurred and requires effort to remember. In psychology, this phenomenon is known as the "serial position curve."

Based on this, the most important menu items should be placed at the edges, i.e. at the beginning and end of the list. For secondary ones, a central location is suitable. Contact information is best placed in the upper right corner, where most users expect to see it.

The menu plays an important role in the free orientation of visitors within the site, helps to easily find information and ensures a comfortable stay on the pages.

Using well-thought-out and clear navigation, a person does not experience problems with searching and spends more time on the site. This ensures improved behavioral factors and a higher resource rating in the eyes of search engines.

Various forms can be used to implement the navigation block, but in an effort to surprise visitors with creative solutions and an unconventional approach, one must not forget about their convenience. Overly complex options will scare off potential customers. The site menu should be clear, accessible and attractive.