And they find confirmation of how the assessment russian phone number list of semantic closeness of queries changes. YATI – What the heck?! Watching the new ranking algorithm Content To please YATI, add: At the end of last year, Yandex launched YATI (Yet Another Transformer with Improvements), a new search ranking algorithm. It is controlled by neural networks, and the main thing is the meaning.
Incredible! But now, to get into the TOP-10 of the search results, a web page does not necessarily have to contain ALL the words from the user's query. It is more important to match it in meaning. Therefore, synonyms, thematic words and low-frequency queries came into play. ITB specialists keep their finger on the pulse of Yandex neural networks.
And they find confirmation of how the assessment of semantic closeness of queries changes. Anton, Head of SEO Department Anton Head of SEO Department Semantically similar commercial words are combined in the search results. When entering the word "Price", the word "Buy" is highlighted, i.e. the queries are ranked equally: "Buy sneakers = Sneakers price".