Broad Keywords: Optimize pillar pages for highly competitive terms like “digital marketing strategies.”
Long-tail keywords: Use support pages to target more specific queries like “how to optimize Facebook ads for local businesses.”
Informational keywords: Create content that answers questions or educates your audience, such as “What is programmatic advertising?”
Transactional keywords: Focus on service or product pages to capture bottom-of-the-funnel traffic, like “best digital marketing agency in [City].”
Use tools like Ranktracker's Keyword Finder to find opportunities that match user intent and competition levels.
Step 4:
Starting at 100 pages, it is essential to scale content production without sacrificing quality. To maintain consistency:
Establish style guides: Create guidelines on country code area code philippines tone, formatting, and SEO best practices.
Use content templates: Standardize layouts for similar types of pages, such as service pages or blog posts.
Incorporate multimedia: Use infographics, videos, charts and images to make your content more engaging and shareable.
Make sure each page provides value by answering user questions, solving problems, or offering unique information.
Step 5: Strengthen internal links
A 100-page website offers ample internal linking opportunities. Use these links strategically to:
Strengthen topical authority: Link related cluster pages to your pillar page and to each other.
Distribute Link Equity: Direct internal links to pages you want to rank higher.
Guide users: Use links to guide visitors to next steps, such as related blog posts, case studies, or contact forms.
Internal links also help search engines discover and crawl your content more effectively.
Step 6: Prioritize technical SEO at scale
With more pages, technical SEO is becoming more important. Key considerations include: