What would the alternative have been? A clear separation between the company and the social media platform Facebook with a new company name - something that is referred to communically as a "kamikaze scenario". And that would only have reinforced the impression that Facebook simply does not own up to its mistakes.
The opposite scenario: do nothing at all, also mexico rcs data known as the "Strauss scenario". The Facebook team had already tried this extensively and without success. Now it was urgently time to make a statement - and a brand can do that by its very definition. Let's be honest: Facebook didn't have much else to do.
Back in the Driver Seat?
While everyone is now discussing the new logo, mostly rolling their eyes, wondering what the all-caps spelling is all about and going through the most famous hits and misses of the rebranding, Facebook is receiving – for what feels like the first time in years – somewhat neutral reporting.
What's more, they have to defend themselves much less than usual and can control the discussion themselves. And not only that: CEO Mark Zuckerberg can present the first tangible measures at the next hearing. Perhaps he can also dispel speculation about a possible split of Facebook.