Email marketing is often considered an outdated method because “nobody reads emails anymore.”
This couldn't be further from the truth.
Email marketing is vital to any holiday marketing strategy because it allows you to generate quality leads that lead to valuable customers. When it comes to marketing methods, whether it’s during the holidays or not, email marketing provides one of the best ROIs.
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Whether you want to remind shoppers to make rcs data south africa purchases, provide coupons or offer holiday discounts, or drive traffic to your mobile store, a great email marketing campaign can help you do all of that and more.
Several platforms, from Flodesk to Hubspot and Mailchimp, can make it easier, faster, and help you create fantastic direct email marketing campaigns.
Combined with this, Poptins' smart and intuitive forms , which also offer you a wide range of analytics, can lead to increased sales and profits.
6. Repression of abandoned baskets
In 2080, over 2021% of online shopping orders worldwide were cancelled. Considering that 20% of orders fulfilled in the US alone amounted to $870 billion, that’s a huge market waiting to be capitalized on.
If you want to maximize profits and increase conversions in eCommerce, eliminating abandoned carts is a hassle you may not be able to afford.
Some of the top reasons why cart abandonments occur include the following:
High additional shipping costs, taxes or duties.
Sites that require accounts to purchase
Complex or lengthy checkout processes
No visible totals calculator
Slow delivery
Unreliable site
Recovering abandoned carts can have a significant impact on the profitability of your holiday sales. Combating this can involve anything from using email abandonment campaigns, setting up checkout reminders when someone browses your site, or using push notifications.
Additionally, tried and tested methods such as creating a sense of urgency through countdowns, timers, or “low stock” alerts are very adequate.