Digital technology facilitates global

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This data flow enables companies to personalize products and improve customer satisfaction , potentially increasing sales. However, managing this amount of data presents challenges, including information overload and the difficulty of processing unstructured data. Digital Technology: E-Commerce Today, many businesses are embracing e-commerce as a core part of their operations. This method involves buying and selling products and services over the Internet , either independently or as a complement to a physical store . Platforms such as Amazon , Shopify , and eBay are popular examples. Advantages include access to a wide audience, lower operating costs, less staffing, international competition and effective online marketing strategies .


However, concerns include security, global line database competition, online infrastructure costs and lack of direct contact with customers. Impact of digital technology on business activity Impact of digital technology on business activity Digital technology and marketing activities Technology not only makes it easier for businesses to showcase and promote their products but also expands their reach to the public through digital platforms . Digital technology and production processes Communication: collaboration between employees with tools such as Slack , Google Drive and Zoom , improving efficiency and information sharing. Production : Digital technology automates logistics processes such as invoicing, payments, inventory management and performance analysis, optimizing product availability and freeing up time for priority tasks.