5 important social media channels and their numbers

[shishir.seoexpert1]

Instagram usage has doubled within a year: While 174,000 Instagram scrolls per minute were reported for 2018, the number is now 347,222 scrolls. The numbers have remained the same for Google , YouTube , Facebook , text messages and even emails . While 481,000 tweets per minute were sent via Twitter in 2018 , the number is only 87,500 worldwide in 2019.

Overall, the marketing potential of social networks is immense and is of course used successfully by many companies. But which channels make sense for companies in Germany?

High-reach Facebook
According to an ARD/ZDF online gambling data spain study, 21% of the total population in Germany used Facebook every day in 2019. Men and women were equally represented. In addition, people from a wide range of age groups logged in.

Facebook offers two types of pages: a personal page and a business page. Companies use Facebook Business Pages to share news, events, and targeted advertising, as well as to engage in close dialogue with their ideal customers.

Instagram on the rise
While 9% of internet users used Instagram daily in 2018, the number rose to 13% in 2019. Men and women were equally represented on the platform, but 14-29 year olds were the ones who used Instagram most frequently.

Instagram is photo and video based. Here, users follow individuals as well as companies or brands and are inspired by interesting visuals. According to forecasts, Instagram will continue to grow and will therefore play an increasingly important role in companies' marketing mix.