Previously, Microsoft Advertising only allowed you to add remarketing lists to search campaigns and target ads to them. However, there is now also the option to use image ads using dynamic and standard remarketing .
Dynamic Remarketing
Dynamic remarketing is now also possible with Microsoft. Users are shown exactly the products they have previously viewed. According to Microsoft Advertising, dynamic remarketing lists (target groups) can be used in both search campaigns and target group campaigns . Advertisers can choose from five types of dynamic remarketing lists . These include "general visitors", "people who have searched for a product", "people who have viewed a product", "people who have abandoned the shopping cart" and "previous buyers".
Standard Remarketing for Display
Unlike Google Ads, Microsoft Advertising does not have bahamas phone number data traditional, static banner advertising. Here it is "only" possible to create responsive ads , where headings and descriptions must be added in addition to the images.
Example of a standard remarketing ad
What should I keep in mind?
There are a few things to consider when using audience campaigns and remarketing, so here are some points that advertisers should keep in mind.
import
In order to use target group campaigns, they must first be created or imported from Facebook or Google Ads . Remarketing lists can also be easily imported into Microsoft Advertising via Google Import. The only requirement is that the target groups are compatible . The import should always be checked afterwards.
Suitable target group
Remarketing lists can also be created with Microsoft Advertising. The process is similar to Google Ads and advertisers have the option of selecting the right target group using (dynamic) remarketing lists and user-defined combination lists.
selection options for target groups
Unlike Google, to be used, the audience only needs to include 300 people across the search network and the Microsoft Audience Network.