Businesses know that their ideal customers use Google as a resource and are looking to figure out how to cut through all the noise and get people’s attention. You’ve probably heard of search engine optimization, or SEO, and you understand the importance of making sure you have a good SEO strategy in place. But how does SEO work, and what does it mean for modern businesses?
SEO Puzzle
When we talk about search engine optimization or SEO, what do we mean?
At its core, SEO focuses on expanding a business's visibility in organic search result cambodia whatsapp number It helps businesses rank more pages higher in SERPs (Search Engine Results Pages). And in turn, attract more visitors to the site, increasing the chances of more conversions.
By improving your SEO , you'll have a better chance of being seen, more visibility, more visitors, and more customers. This will generate inbound links and increase traffic and lead conversions . Whether you're a large B2B company specializing in large-scale software deployments or a small, local B2C business with a few brick-and-mortar stores, you want people to be able to find you on Google, even if it's not you they're looking for.
There are countless articles and blogs detailing multiple strategies for increasing SEO , which unfortunately gives some businesses the impression that SEO is all about tricks and gimmicks and that by being smarter with their use of links or doing some very complex optimization, they can magically rank #1 in Google searches.
But what if it wasn’t so complicated? What if the bulk of the SEO formula revolves around creating consistently high-quality content and following a handful of optimization best practices? To think more critically, here are five SEO myths and why they may not be all they seem.
1. Guest blogging is not effective.
The truth is just the opposite: guest blogging can be very effective. Whether you're a website owner, a published author, or an occasional guest blogger , as long as the content is relevant and valuable to your target consumer , blogging (regardless of the author) will benefit your business. Often, having more than one author can attract visitors because there isn't just one voice and you offer multiple perspectives and topics.
2. More links is better than more content.
It's never a bad idea to include links to useful content that helps reinforce your message, but it's not necessarily a case of more being better. Having too many inbound links can confuse and overwhelm the reader. It's all well and good to have links to complement your words or provide more information on a topic, but time is better spent on well-written content.
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3. SEO is something that can be left to IT.
This is a big NO. Of course, the IT department is critical to a company running smoothly, but it doesn’t have to be part of your overall digital marketing strategy. Sure, some articles describing how to boost your SEO may be a bit technical, but that doesn’t change the fact that your marketing strategies should be executed by those who work closely with ideal consumers and understand their desires and behaviors.
SEO is not a technical problem, but a prime marketing opportunity to present your solutions to your target audience and make search engines take notice.
It has to start with consistently creating high-quality content that informs and delights.
4. Your homepage needs a lot of content.
The goal of a homepage should be to make it easy to navigate and appealing to your ideal customer . Maybe you have a video playing in the background or a testimonial… these are things that will grab the reader’s attention and make them want to learn more about you. Your homepage is your chance to make a first impression in a home run, and frankly, you only get one chance to make a great first impression.
Going deeper with relevant and educational content occurs on pillar pages and blog posts , forming their thematic groups .
Trying to cram your homepage with multiple links or keywords isn’t going to keep a potential customer looking for more. So, instead of thinking of your homepage as a one-stop shop to provide visitors with all the information about everything your company says, does, and cares about, think of it as a sort of gateway that leads to more specialized content. This segmentation of different topics on different pages can have a real, positive impact on your ability to rank in searches—as long as you have the content to back it up.
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