It is important to note that just any content is not enough for this approach

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Content marketing is a strategic marketing approach focused on creating and publishing valuable, relevant, and consistent content to build a clearly defined audience – and ultimately, to generate profitable customer responses.
3 Steps: How Content Marketing Works
But how do we achieve positive reactions to our content? We learn: The focus is on a three-step process of planning, creating and then distributing content.


Significant preparatory work is necessary:

The target group you want to reach as a company gambling data singapore must be defined before creating the content.
Then you need content – ​​solutions – that are tailored to the individual problems of your target group,
Ultimately, your content can then be designed in a way that different buyer personas find attractive.
Read here what the difference is between target group and buyer persona!

Content Marketing as a Future Model
Buyer personas help to anticipate customer problems. They allow you to predict customer challenges. Content only adds value to each persona when their problem is discussed in it and the content provides specific information on how to solve it. This content promotes an expert relationship.