Main topic (pillar page): The central, comprehensive page. For example, "The Ultimate Guide to SEO for Retail."
Clustered Topics: Supporting articles that link to the main topic. For example:
"How to optimize Shopware 6 SEO URLs for better ranking"
"SEO Tips for Shopware Stores 6"
"On-Page SEO Best Practices for Shopware 6"
These interconnected pages create a network of relevance whatsapp number saudi arabia that tells search engines that your store is an authoritative source.
2. Answer specific customer questions
A great way to build authority is to directly answer your customers' questions. Use tools like Google's People Also Ask, Ranktracker, or Answer the Public to uncover common queries related to your niche.
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For example:
Question: "How do I improve my SEO ranking in Shopware 6?"
Blog Answer: Write a detailed post explaining the practical steps,
3. Optimize product and category pages for authority
Product and category pages aren't just for selling, they're also essential for building authority. Here's how to make them work better: