Here’s what the buyer journey typically looks like:

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First, anyone can become great at sales, it just takes time and practice. Consistency over time leads to success in sales, and continuous improvement—even if it’s slow—is how you master it.

And second, there’s science and a process to successful sales. There is a way of getting it right and bringing a constant stream of quality leads and new customers through the door, and once you nail it, you’ll love it.

What is Sales - Stressed About Sales
Pro tip: Continuous learning starts here: check out our slovenia telegram data ultimate guide to sales, then dive into this list of our favorite books about sales. You’ll thank me later!

Where Sales Fits in Your Buyer Journey: Sales vs Marketing, Support, and Success
Think of the purchase decisions you had to make in recent months—like a software subscription, a new pillow, wireless headphones, or a gym membership.

For almost everything we buy in everyday life, that decision didn’t happen because a random sales rep walked up to us on the street and offered a great deal. That’s not how sales works (if only it were that easy!). Instead, we realized we had a pain point, researched our options, read reviews and forums, talked to friends, and checked out product FAQs.

That process is called a buyer journey, and your sales activities can influence and steer parts of it.


1. Awareness

A person notices a problem, a challenge, a pain point. During the awareness stage, they’re learning about this challenge, but they don’t yet know what they need, who to trust, or the end result of solving that challenge.

You can’t quite sell in the awareness stage, but your company can build its authority and credibility through marketing strategies that showcase your knowledge, experience, case studies, and advice.