Useful features in a web and digital interface

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Desirable features of an interface are:

find what you need (strategy, content architecture)

understandable content and functions (value proposition, copy, UI design)

easy to use (usability and UI)

User experience and context of use of a web interface
Often , those who design a website do it from a desktop and the client judges it some of the key features of band from a desktop (sometimes even from paper prints!). Instead, over 50% of visitors use the site from a mobile (yes, even on your B2B site).


UI and UX: The Mobile Experience
So the user experience takes place in a scenario:

where there is little bandwidth

on a small screen

outdoors with reflections on the screen

with the use of a touchscreen

in motion (for example in a car)

And usually those who consume content from mobile expect quick and relevant answers, for immediate needs (to learn more about Mobile UX, watch the webinar recorded with SEMrush in the Mobile Marketing marathon).