The call to action should emphasize that time and product are limited.
How to take advantage of the influence of FOMO in Black Friday inbound actions?
The user must understand that this offer is not unlimited, the user cannot hav philippines cellphone number e the feeling that the product can be found at any time. We must even make the user want to be the first to buy it. It is important that we play with the messages to give the feeling that the offer is limited in time and units.
Top mistakes that miss out on results on Black Friday
I think the main mistake would be to make promotions that are not very aggressive and very similar to those of my competitors.
Therefore, we must ensure that the promotion is really very aggressive (by price or by value).
In addition, and always relying on the philosophy of inbound marketing, I would recommend preparing specific content for Black Friday that allows us to play with messages and spark user interest.
Final tips to fine-tune Black Friday campaigns via inbound marketing
The first thing is to think about the campaigns in advance. Black Friday is not a campaign that we can improvise. We must have several actions and hypotheses prepared for what might work and, if we can, test them with a user to ensure their effectiveness.
We can do it online, with a short survey or even by phone, but it is important to have some information about the user.
It is also essential to define a good content strategy.
We have little time, therefore, we must think of concrete and direct actions, where the call to action occurs instantly or in the next 24 hours.
The lead nurturing process has to be short, the user after having interacted with us must have recurring impacts to ensure that they convert.
Are the advantages of inbound marketing on Black Friday clearer to you now? Do you have any questions for David? We'll open a discussion thread in the comments.