Formation of snippet elements in Google and Yandex

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Favicon

This element is located to the left of the title.

Favicon for website

However, Google does not show favicons in its search results on PCs.

Date of publication

In Yandex, the date is placed next to news and blogs.

In Google, this element is more common. The school principals email list date will be indicated if it makes sense for the user. For example, when the page describes things related to new technologies or modern problems. But there is no need for the resource to be a mass media outlet. The page does not even need to be news (in the standard sense). It is all about Google's policy regarding the relevance of published materials.

Publication date for snippet

Breadcrumb trail

This element can be created both automatically and based on the so-called semantic micro-markup. In this case, the URL structure or the contents of the title meta tag (the chain element will be written in Cyrillic) as well as the texts of the links to the page can be used in breadcrumbs.

In Google, the breadcrumb trail is displayed above the title, while in Yandex it is displayed below it. However, in the second case, it will be highlighted in a certain color. This makes it brighter and more attractive. In addition, the domain is highlighted in bold.

Breadcrumb trail

Images and videos

According to Yandex.Help, an image is automatically displayed in a snippet if it matches the query and is an important component of the page. However, at the moment, this search engine has become less likely to use images in snippets. It's all about the competition they have begun to create for the Yandex.Images service.

Snippets often use Google images. To do this, the image must match the topic of the page and be located at the top of the page in the img tag. In addition, it must be sufficiently optimized and have a small weight.