The halo effect in both its dimensions also applies

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To the world of marketing and shows how much difference – positive and negative – a single product can make. Toyota recently had this type of problem. A newer model of Prius turned out to have a problem with a sticking gas pedal. The manufacturer had to recall thousands of them. Toyota has a reputation as the best car maker in Japan, but shortly after this incident, drivers began to notice and point out flaws in other models that they had not noticed before.

The halo effect is everywhere. We consider a nicely packaged product to be very greece rcs data good. On the other hand, an ugly packaged one is certainly of lower quality, right? A sloppily dressed candidate at a job interview is probably less competent than the nice young man in a suit. A company that falls short in customer service will not convince you to its offer with the best advertising. And so on.

The devil is in the details. A single element can significantly increase your chances on the market, or drastically reduce them. Learn to use it and always be careful. Have you ever fallen victim to it? Or maybe you have heard/read about an interesting case? Share it in the comments!