Delayed posting services

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It is not enough to simply attract an audience. You need to be able to retain it. In social networks, this task is solved by high-quality, useful and, importantly, stable content. For example, delayed posting services provide consistency. How to use them as an Internet marketing tool:

Establish a systematic posting. Post content under different headings and use it to solve various problems – sell, inform, interest, etc. Planning will help diversify posting so as not to fail in the sales topic.

Save time. Prepare posts once, then move on to other tasks.

Increase efficiency. Constantly analyze content outlook email list to understand which posts get more responses from users and develop this direction. There is integration with the social media analytics and targeted advertising service DataFan. You can always study the statistics of posts: likes, comments, reposts, clicks on links, an increase in the number of subscribers from a specific material and much more.

Increase work efficiency. In addition to automatic post placement settings, you can edit photos and videos, connect reposts to social networks from the site's RSS feed, download publication statistics in one click, invite participants for online teamwork, and much more. It's convenient when all digital tools are in one service - you don't have to constantly switch from one tab to another.

Email Marketing Tools
Email marketing is the interaction between a company and its customers via email newsletters. The main tasks of the tool are to turn visitors into buyers, encourage repeat purchases, and always be in touch with the audience.

Email Marketing

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What is included in email marketing:

Segmentation

This is the division of the subscriber base into groups according to certain criteria. The following are most often used:

floor;

age;

place of residence;

interests, hobbies, passions;

user behavior on the site: what sections he looked at, what products he chose;

response to mailings: whether they open them or not, whether they click on links in the letter;

frequency of purchases, etc.

Automation

This is a setting for automatic sending of letters at a certain time or when performing some action. For example, a user puts an item in the basket, but does not pay for it and leaves the site. Then a reminder letter is sent to his email.

A/B testing

This means that two versions of letters are prepared for sending. The mailing that provided the best result is taken as a basis and is used in the future as the most effective for attracting subscribers.

Lead magnet

This is a gift, a kind of incentive to subscribe. The lead magnet helps to solve the following tasks:

motivate a person to subscribe to the newsletter;

demonstrate the company's expertise and professionalism;

provide users with the opportunity to try the product for free.