Advertising with bloggers, opinion leaders

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This is promotion via the Internet through paid placement of PR materials with bloggers, famous personalities or opinion leaders – in simple words, famous personalities who have formed a certain audience. These can be show business stars or ordinary people who share content with subscribers on their own websites, YouTube channels, Yandex.Zen, in LiveJournal, through personal pages on social networks or streams on platforms like Twitch.

To buy advertising, you should choose bloggers whose subscribers include your target audience. Followers trust the blogger and want to be like them in some way. In most cases, for pharmaceuticals email list good advertising it is enough to simply mention the product - subscribers will find you themselves. But it is still better to simplify the sales funnel chain and order placement with a direct link to a website or social network profile.

Advertising with bloggers, opinion leaders

Be sure to check the blogger's audience for bots (artificially created accounts). If most of the posts of an influencer with an audience of three hundred thousand do not get even fifteen thousand views, then most likely the subscribers are fake.

When placing ads with bloggers, do not forget that you are paying for the fact of being mentioned, and not for a specific number of clicks on links or views. The cost of PR material from bloggers depends on the number of subscribers and their solvency: opinion leaders who are watched by tens of thousands can set a price tag of several thousand rubles, and bloggers with a multi-million audience can ask for up to 2-3 million rubles for placement.

Advertisements on websites
Promotion of goods on the Internet can be done by posting PR materials on third-party resources. There are several formats of such publications:

banners (still or animated images in horizontal or vertical format, clicking on which redirects the Internet user to your web resource or landing page);

push notifications (small pop-up messages from applications or websites with a link to your corporate website embedded in them);

pop-up windows (large messages or images half the screen wide with a link to your web resource);

teasers (small publications with an interesting picture and an enticing title that redirect to your website);

clickanders (pages created in such a way that any click on them takes the user to your corporate landing page, etc.);

videos (videos posted anywhere on an Internet resource with a link to your web resource embedded in them).