Google and Local SEO: The Evolution

[shaownhasan]

Google has therefore experimented a lot with Local SEO in the last 10 years, finally arriving at offering a superlative level product.

Let's see what changes Google has made, thus understanding the importance why choose our service that Local SEO has today:

2004 : Google Local launched ;

Google Local Launch
Google Local 2004 (beta)
2005 : Google Maps is launched ;
2010 : Google Places launched ;
2012 : Google+ local becomes Google Places;
2015 : Launch of Local packs update + increase in the number of local results in Google Serp;
2016 : Analytics for business + increased listing management + new info additions;
April 2017 : More info on Footfall * and the time of highest hourly frequency of people in the store; *Footfall: the number of people entering the physical store in a particular period of time
May 2017 : Introduction of price label;
June 2017 : Google Posts , or local online promotion of localized stores;
July 2017 : ALLO and Instant Chat from Google My Business Page (Beta)
Google is increasingly pushing to monitor and have monitor the local business by those who coordinate the Google My Business listing and currently allows a particular conversation, even an intimate one, between the user who enters the shop/business and the owner.

It will probably be an increasingly tailored service in order to increase conversion and affiliation.

But how can I make sure my business ranks highly in local search SEO?
I will now share with you 4 useful and all valid tips , starting from the premise that everything must start from the claim of your business on Google My Business . Without this you will not be able to do anything else. Here is the link where Google explains how to add or claim ownership of a business listing .