The key to turning a one-time purchase into a lasting relationship is learning more about how the customer feels about your product and the customer service you’re providing.
By using information that you france companies email list receive directly from the customer (through things like surveys and customer satisfaction scores), you can make improvements to your product and the service you provide.
In the retention phase of the customer lifecycle, you should also offer incentives that only existing customers can access, such as exclusive discounts and referral bonuses. By doing this, you can convert a purchaser to a brand promoter.
Advocacy
If you can retain your customer and turn them into a brand promoter, then they become an important asset for your brand. At this stage of the customer journey, your customer may write positive reviews that influence future customers or recommend your services to a family member or friend.
Customer lifecycle management involves tracking each stage of the customer lifecycle. While doing this, metrics should also be assigned to each stage of the lifecycle and success should be measured based on performance against these metrics.