What is an e-mail newsletter?

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What is an email newsletter? We'll introduce you to the basics of distribution, effective ways to create one, and even some success stories!
2023-05-12(Updated: 2024-12-28 )
Email Delivery Basics

E-mail newsletters are a tool for regularly disseminating information about products and services offered by companies, organizations, etc.

In this article, we will thoroughly explain the overview and purpose of email newsletters, the benefits and challenges of sending them, and how to increase their effectiveness. We will also clearly introduce the types of email newsletters, points to note when sending them, and the most common methods of sending them.



Table of Contents [Hide]

1.1. Role and purpose of email newsletters
1.1.1. Communicate information to customers
1.1.2. Drive traffic through your own marketing list of plumbers products and services
1.1.3. Encourage the purchase of specific products
2. Advantages and disadvantages of email newsletter distribution
2.1. Benefits of sending email newsletters
2.1.1. Advantage 1: Cost reduction
2.1.2. Advantage 2: You can approach customers directly
2.1.3. Advantage 3: Ability to narrow down customers
2.2. Disadvantages of sending email newsletters
2.2.1. Disadvantages ① It takes time and effort
2.2.2. Disadvantages 2. It is difficult to measure the effectiveness
3. How to distribute email newsletters
3.1. There are two main types of email newsletter delivery formats
3.1.1. Be concise with text emails
3.1.2. Creating elaborate designs for HTML emails
4. Points to note when sending email newsletters
5. Email newsletter distribution process
5.1. ①Planning
5.2. ②Create a sentence
5.3. ③Distribution
5.4. ④Effectiveness verification
6. How to create an effective email newsletter
6.1. Be creative with your email newsletter format
6.2. Create content according to the target and product
7. Successful cases of email newsletter management
7.1. Case Study 1: Asoview Inc.
7.2. Case Study 2: Hot Staff Shinagawa Co., Ltd.
7.3. Case Study 3: Center Gate Co., Ltd.
8. Points to consider when choosing an email newsletter distribution system
8.1. Point 1: Delivery volume and speed
8.2. Point ② Function
8.3. Point 3: Reliability
9. If you have any questions about e-mail newsletters, please contact Arara Message.
10. Summary


What is an e-mail newsletter?


An e-mail newsletter is a communication tool that allows distributors (companies, organizations, etc.) to regularly send information to their customers, and is commonly known as an "e-mail newsletter."

Basically, email newsletters are a system where customers voluntarily wish to subscribe and register. Since information about products and services offered by the sender is sent by email, there are no restrictions on the time or timing of delivery. In Europe and the United States, they are commonly called "email newsletters."