How to prepare your own online course? Case study “21 Internet Marketing Tools”

[sumaiyakhatun26]

The idea for my own email course had been on my mind for a few months and was slowly maturing. I kept putting off the launch until one day I decided to just sit down with a cup of coffee and write the whole thing out.

Today I'm going to share with you what the whole process of planning, preparing and running the course day by day looked like. I'll show you statistics, tools and I'll mention my mistakes so you don't make them. I have nothing to hide!

I hope my example will inspire you. Maybe I will soon sign up for your course, america rcs data which you decide to create after reading?



In the article you will read about:

Idea
Preparations
Special offer
How I promoted the course
Course progress – what did the statistics look like?
What the course gave me
What would I do better?
How much did it cost?
Finally… an e-book for you!
Idea
Let's start with the basics. Why an email course? Why not just another blog post? After all, I have a few "toolboxes" and another one would fit perfectly into a popular blog topic.

I decided to take the course for several reasons.

Convenience for participants – I assumed that reviewing a dozen or so tools in one post would be overwhelming. When do you find the time for that? It’s different to have one tool a day. Especially in the evening, when you have some free time for yourself. Hence the late posting time – 7:00 PM – and not the morning hours, like in other courses I’ve had the opportunity to observe.

The hypothesis turned out to be correct – I received a lot of e-mails praising the formula precisely for its convenience.

Experiment with form – I wanted to do something new on the blog that I hadn’t tested yet. I assumed that, because of the interesting format, a “toolbox” constructed in this way would attract a much larger audience than a blog post would and would help me increase the reach of the blog and the number of newsletter subscribers.

Proven Tools – There are plenty of guides that collect useful tools, but I wanted to change the formula of something like this: showing individual tools for specific tasks. Not a few, but one recommended choice that I can sign under because I use it myself.