Obtain consent to send emails

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The current Specified Commercial Email Law requires that advertising emails be sent only to those who have given their consent, using an " opt-in" method (Article 3, Paragraph 1 of the Law [Restrictions on sending specified commercial emails]).

When registering as a member or requesting information through a web form, have you ever seen a checkbox that says "I agree to the collection of my personal information" or "I would like legal leads for sale to subscribe to the email newsletter"?

By checking this box, the user is deemed to have opted in to the service.




What does opt-in mean? We also explain the difference between opt-out and opt-in!
This time, we will introduce "opt-in," which is deeply related to email delivery and cannot be separated from it. In email marketing, opt-in is used to mean "permission to receive emails."
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The Ministry of Internal Affairs and Communications' guidelines provide more specific recommendations.



<Recommendations for obtaining consent in the guidelines>

Avoid displaying information in extremely small letters or other difficult-to-understand text.
If the frequency or volume is high, please indicate so.
When obtaining consent from users through a third party such as an event organizer, the user will be notified in advance that advertising and promotional emails will be sent from a specific sender or consignor.
Set the delivery preference field to off by default
Adopting a double opt-in method (a confirmation email is sent to the email address registered by the user, and the user must click on the URL in the confirmation email to register)




What is the mechanism and function of email forms? How to create them, points to note, and security measures explained
Many companies have email forms installed on their websites. Email forms are useful for accepting inquiries from users, applications for seminars, etc., and for collecting customer feedback, but some people may not know how they work or what functions they have. In this article, we will explain how email forms work and how to create them.
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② Display obligation | Proof of consent
Emails sent must be easy to understand so that users can determine whether they have given their prior consent.

Therefore, even when sending advertising e-mails with consent, senders are required to display the following information in the body of the e-mail or on the linked page. (Article 4 of the Law [Display Obligation])



<Items that must be displayed>

Name of sender, etc. (company name, service name, etc.)
Email address or URL for receiving notification of opt-out
(Just before or just after the above) A statement that you can notify us of your refusal to receive the email
Sender address etc.
Telephone number, email address, and URL where inquiries can be received


③ Opt-out | Expressing your intention to unsubscribe
Opt-in is obtaining consent to receive emails, while opt-out is expressing your refusal to receive emails .

To allow users to easily express their intention to opt out, you must include a statement in the body of the email such as "Click here to unsubscribe."


▼ Indication of intent to unsubscribe in the footer of the email newsletter sent by our company