Advantages and disadvantages of email newsletter delivery

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What are the advantages and disadvantages of email newsletters? Below, we will look at the advantages and disadvantages of email newsletters.



Benefits of sending email newsletters
Email newsletters have a unique appeal interior designers email list that is different from other marketing methods. What are their specific advantages and benefits? Here are some of the benefits of sending email newsletters.



Advantage 1: Cost reduction
The advantage of sending email newsletters is that it helps to reduce costs. With regular direct mail (paper tools such as letters and postcards), costs such as postcard fees, printing fees, and delivery fees are required.

However, email newsletters do not require physical costs, and by sending to a large number of customers at the same time, you can reduce the cost per email.



Benefit 2: You can approach customers directly
A major advantage of e-mail newsletters, which are push-type sales promotion, is that they allow you to approach customers directly. This is because, unlike a passive style such as a website where you wait for customers to visit, e-mail newsletters are an active style in which a company directly appeals to customers (transmits information). Another attractive feature of push-type sales promotion is that it has an immediate effect.

In addition to promotional purposes, it can also be used for branding and maintaining relationships with customers.