What is a lead?

[subornaakter20]

Acquire new leads (prospects) | 8 measures for online and offline
2023-03-30(Updated: 2023-10-10 )
marketing

In B2B businesses, acquiring new leads is essential for business growth.

There are various lead generation strategies, but many marketers are troubled by issues such as "I don't know how to acquire leads," "I don't know what lead generation strategies are suitable for my company," and "I can't implement strategies due to resource and budget constraints."

So in this article, we will mainly explain investor leads what lead acquisition is and what methods are available. Please use it as a reference.

Table of Contents [Hide]


2. What is lead generation?
3. Lead generation objectives
4. Segment leads by interest level
5. Measures for acquiring leads | 5 online + 3 offline
5.1. Listing ads | Online measures
5.2. Advertising on Web Media | Online Measures
5.3. Holding seminars and webinars | Online initiatives
5.4. Content Marketing | Online Measures
5.5. White Paper | Online Measures
5.6. Exhibitions | Offline Measures
5.7. TV commercials and transportation advertising | Offline measures
5.8. Article advertising | Offline measures
6. Acquiring leads is not the end! The importance of lead nurturing
6.1. Email marketing is essential for lead nurturing
6.2. Email marketing in action! "MA" or "email distribution service"
7. Summary


What is a lead?
The word "lead" comes from the English word "lead," which originally means "to guide or guide." It refers to a potential customer (individual) who is interested in your company's services and has the potential to do business with you in the future. In the case of BtoB, it is best to think of a lead as an individual within an organization.

A lead includes information necessary for a company to approach a prospective customer, such as the company name, name, department name, job title, phone number, and email address. It may also include information that indicates the status of the lead, such as the prospect's need for the service and the implementation date.

What is lead generation?
Lead acquisition is the process of identifying and acquiring potential customers who may purchase your company's services in the future. It is also called lead generation.

Specifically, in order to acquire leads, they use approaches such as advertising, seminars, and phone calls to encourage them to purchase their services.

Purpose of lead generation
The goal of lead generation is to generate more prospects to help you make more sales and increase your profits. The more prospects you have, the greater the chance of closing a sale.

Therefore, we acquire leads through online and offline measures, nurture them, and increase the interest of potential customers.