Industry: Temporary staffing business

[subornaakter20]

Case Study 2: Hot Staff Shinagawa Co., Ltd.
Product introduced: Arara Message

[Issues before implementation]
Although email newsletters had been distributed, due to the limitations of the company's internal system, it was extremely difficult to extract information such as job seekers' email healthcare email list addresses and names. As a result, creating a distribution list took a lot of time, which was an issue.

[Operation method]
Hot Staff Shinagawa Co., Ltd. divides its distribution methods into three categories: SMS, LINE, and "Arara Message." "Arara Message" combines text and images to deliver information to a wide range of job seekers, and is used to distribute e-mail newsletters. Meanwhile, SMS is suited to text distribution, and LINE is suited to image-focused distribution, and they use each tool effectively, taking advantage of its characteristics.

[Effects after implementation]
By using "arara Message," it is possible to quickly create new emails by duplicating emails created in the past. By simply replacing images and text, anyone can create an email in a short amount of time, reducing the man-hours of email staff. One email newsletter can be completed in about 15 to 30 minutes, and is currently being sent to hundreds to thousands of people. On average, 3 to 5 people apply for a job after each newsletter.




Hot Staff Shinagawa Co., Ltd.
[Use in conjunction with SMS and LINE depending on the content and recipient!] Hot Staff Co., Ltd. uses three types of messaging - SMS, LINE, and "Alara Message" - depending on the recipient and content, and sends out email newsletters once a week using "Alara Message."
Alala Message


Case study 3: Centergate Co., Ltd.
Industry: Real estate industry
Product introduced: Arara Message

[Issues before implementation]
Center Gate Co., Ltd. had been aiming to acquire new customers while regularly contacting existing customers. To achieve this goal, they were considering implementing telemarketing and email marketing.

[Operation method]
"Arara Message" was introduced in February 2024 and started operation at the Osaka branch. Property information is sent to new customers every Tuesday around lunchtime. The operation method is based on the email template created at the time of implementation, and images, text, and button wording are arranged according to the content of the delivery.

[Effects after implementation]
The open rate is about 30%, and about one month after we started full-scale operation, we received an inquiry via email newsletter, so we realized the effect. Given the success in the Osaka branch, we plan to gradually start implementing it in the Tokyo branch as well.