You can register a brand page on a social network in a few minutes and immediately begin implementing an SMM promotion strategy. The functionality of pages in their modern form is not inferior to a full-fledged website: you can post text and multimedia materials, accept orders and payments. Organize communication both in the form of text chats (including connecting chatbots with AI), and through voice services, as well as video calls. All this is practically free and with a guarantee of stable operation of the online resource.
Modern social networks allow you to quickly distribute any type of content: video, audio (including in real time), photos, text. The higher the quality, the more loyal the attitude of the client can be.
Note: SMM does not necessarily require stimulating purchases. A great tactic is to interact with consumers by asking them various questions about the products and services being promoted, as well as publishing content that is interesting to them. This will help the new brand show itself as a responsible and caring seller, which will ultimately have a positive impact on sales.
Grateful clients
Researchers have found that more than 70% of consumers india telegram data who have positively assessed the experience of communicating with a brand on social networks are inclined to recommend it to their loved ones. This feature creates a unique toolkit primarily for new market players working with "cold" clients. Through high-quality SMM, a business will have every chance to form a loyal audience that will confidently expand.
We watch competitors
One of the main qualities of SMM — publicity — creates an advantage in terms of studying competitors' policies in the direction of working with consumers. If certain methods show effectiveness, this is a reason to immediately start catching up with the competitor, introducing similar or even improved concepts.
Note: many equipment sellers provide detailed advice to customers on how to use the warranty. To get ahead of the competitor in this area, you can provide the ability to submit service requests (for example, agreeing on a call from a technician) through a social network page.
The advantages of SMM promotion include its effective combination with other marketing tools, such as contextual and targeted advertising.
A social network user profile usually includes data on age, social status and other things that can characterize a person’s consumer preferences. This allows for very precise targeting of advertising, ensuring its high conversion. While on a seller’s page, a user may have additional motivation to open an ad — due to the status of a “hot” client. Thus, SMM can be combined with the seller’s own contextual advertising, which is highly likely to find an interested consumer.