How to conduct a market analysis?

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Step 1: Define the objectives of the analysis
Defining goals:
What do you want to know? Specify what exactly you want to learn from the analysis - identifying market trends, defining the target audience, assessing competitors, etc.
Why is this important? Understanding your goals will help you focus your efforts and choose the right research methods.
Identifying key questions:
Which market segments are the most promising?
What are the main trends and drivers of the market?
Who is the target audience?
What is the competitive environment like?
Step 2: Data Collection
Primary research:
Surveys: Create questionnaires to survey your target audience using platforms like SurveyMonkey or Google Forms.
Interviews: Conduct face-to-face or telephone interviews with key stakeholders and target audience representatives.
Focus Groups: Organize focus groups to gain a deeper understanding of consumer opinions and preferences.
Secondary research:
Analyze existing data: Study reports, articles, statistics afghanistan email list available on the Internet or through specialized databases (e.g. Statista, Euromonitor).
Documents and Reports: Use data from internal company reports, government publications, and academic research.
Step 3: Data Analysis
Market segmentation:
Divide the market into different segments based on criteria such as demographics, geography, consumer behavior and psychographics.
Use CRM systems and analytics platforms to segment data.
Competitor Analysis:
Evaluate your competitors, their products, services, strategies and market share.
SEMrush, SimilarWeb platforms for analyzing competitors' online activity.
SWOT analysis:
Identify your company's strengths and weaknesses, as well as opportunities and threats in the market.
SWOT matrix, analytical sessions with the team.
PESTEL analysis:
Assess the political, economic, social, technological, environmental and legal factors affecting the market.
Analytical reports, publications and data from external sources.