Use These 10 Specific Mental Triggers to Increase Conversions

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Psychology becomes extremely useful in marketing, especially when writing great copy and including visual cues. Even the smallest detail can convey a message to your audience.

We've compiled 10 specific mental triggers that can help push your visitors over the conversion barrier. They won't work every time or with every buyer persona, but they'll help push the numbers up.

Think of a mental trigger as a subliminal message. These are subtle but powerful signals that your audience won’t necessarily notice on a conscious level, but will still help you convince them buy weight loss leads to take your offer.

Just remember to keep your specific audience in mind. Some of these mental triggers may not appeal to your target audience due to their values, beliefs, shopping style, or other unique qualities.

Always design your exit popups with your audience in mind. You can't go wrong.

1. Add a progress bar to exit popups
A progress bar — especially an animated one — can be incredibly motivating. People like to complete tasks, cross items off lists, and feel like they've done something. A progress bar appeals to this instinct , making your popup forms more engaging.

Add a progress bar to exit popups

Think of progress bars as motivation to complete the next desired step. If it shows that the visitor is already halfway through the process, even better.

We don't like to leave things undone. If we see that we are close to achieving a goal - even if someone else created it for us - we instinctively strive to complete it.

This type of incentive works especially well when signing up for an email newsletter. P Potential customers will be more likely to participate since it only takes a second to enter their email address and complete the sign-up process.

Additionally, an animated progress bar draws attention to itself. Something that users might otherwise skip becomes the central focus of the page. This entices the visitor to do something about it.

2. Use high quality images in pop-ups.
Images are an important and often overlooked element of any marketing asset. This is especially true for exit pop-ups.

You need an attractive, eye-catching visual element that will make the visitor take a second look. If you just type a few boring sentences into a pop-up, your visitors may not even notice it.

Consider including an unexpected image that will catch your potential customers off guard. It doesn't have to be irreverent or even funny, but it may seem out of place in the context of your site.

Error pages — especially 404s — are great places to find inspiration. Many companies have created truly unique 404 error pages that keep visitors on the page and encourage them to dive deeper into the site.

If you want to stay on-brand with your image, make sure it at least makes your visitor think. Don’t use a generic stock photo or a poorly done, hand-drawn image. Think creatively. If you use an image of a person or animal, make sure the eye is directed to the CTA. This is another subtle cue that marketers use to direct the visitor’s attention.

3. Offer a discount or a free sample
Consumers love two words more than anything when it comes to shopping: free and discounted. Free is preferable, of course, but we'll accept a 30% off coupon if that's what you're offering.

We've already mentioned that exit intent popups often work because they encourage visitors to return to the page and change their mind about leaving. If a prospect is considering purchasing one of your products, you want to nudge that person toward a purchase using an exit intent popup .

A discount is a great way to do that. It says, "Okay, maybe this price scared you a little bit, so let me fix that."

Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.

It's not just about getting your prospects on board. It's about demonstrating as much value as possible. If your prospects feel value, they'll want to buy from you.