Define what user actions will trigger the sending of emails (e.g. registration, purchase, password reset request), i.e. what will be the so-called triggers.
Design professional email templates that email list of australia include the most important information, your company logo, and personalized content (ready-made templates can be helpful, especially at the beginning).
Connect your automation tool to your e-commerce platform or CRM system to make your triggers work seamlessly.
Run regular tests to make sure emails are being sent correctly and on time. Monitor campaign performance and make any necessary adjustments.
As you can see, it really isn't difficult, although it may take some time, especially when you first start. It's worth remembering that transactional emails, once configured , can work for years without any problems (apart from the need to update address data or company logo, for example). It's definitely worth spending some time to make them unique, and at the same time as useful and clear as possible.
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DMARC (Domain-based Message Authentication, Reporting and Conformance) goes a step further by combining DKIM and SPF mechanisms for even more effective protection against phishing and spoofing. It allows the sender to define a policy for how mail servers should respond to messages that fail DKIM or SPF verification. This allows control over whether emails will be rejected, marked as spam (and therefore sent to a separate folder in the mailbox), or delivered with a warning.
As a curiosity, it can be added that the Polish Act on Combating Abuse in Electronic Communications, which came into force on September 25, 2023, introduced an absolute obligation for some entities to use the described mechanisms. It covers all public entities, as well as email providers that serve at least 500,000 users. The aim is to protect recipients from spoofing and phishing.
Are you starting your email marketing adventure and don't know what to pay special attention to? Responsive mailing is one of the most important concepts that are worth learning as soon as possible to ensure maximum effectiveness of organized campaigns. We explain what it means and how to use it in practice!
Contents
What is responsive mailing?
Why is it worth taking care of responsive mailing?
How to Create Responsive Mailing? Practical Tips