Content Marketing Examples

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Content marketing is one of the most powerful weapons a company has to attract and retain customers.

But, like any weapon, it needs to be used correctly to get the expected results, doesn't it?

To help you learn how to use it properly, we'll leave you with some examples of well-done content marketing.

Do you want to know which brands are restaurants email list worth imitating? Let's take a look!

1. Redbull
Red Bull, one of the most well-known energy drinks in the world, might not seem like such a strong candidate for content marketing.

Red Bull Content Marketing Actions:
Print TV On-line Mobile Music Games/Cine
The Red Bulletin

Servus in Stand & Land

Terra Mater Magazine

Side Views

Red Bull TV

Servus Tv

Terra Mater

RedBull.com

Red Bull TV Online

Social Media

Speedweek

Red Bull MOBILE

Apps

Red Bull Music
PublishingRed Bull RecordsRed Bull Music
Academy Radio
However, Red Bull's website is an example of well-produced content, and an example of customer service. The company understands that the vast majority of its consumers are lovers or practitioners of extreme sports. For this reason, it created a real hub of relevant and fun information on the subject.

By investing in the production of top-notch multimedia content, with a large amount of interesting photos and videos, the brand does an excellent job of understanding and generating value for users.

The lesson here is clear: find out what your audience likes and give them the best content you can on that topic.

2. Coca-Cola
Coca-Cola has always stood out for its creative advertising campaigns and promotions that engage with the public, but the brand also relies on content.

Coca-Cola has always promoted the idea of ​​experiencing the best sensations of life alongside the one you love. This was evident in its old slogan, “Open the happiness”, and also in its new one, “Feel the taste”, as well as in the company’s social and advertising initiatives.

In content production, the company puts in its effort. A good example of this was an event called Sabor Juegos.

In this case, 16 YouTubers from gastronomic channels competed to see who could answer a simple question: What is the best hamburger recipe to accompany a Coca-Cola?

The competition generated a lot of publicity for Coca-Cola, through quality content published on some of the main YouTube channels.

What can we learn from this lesson? Events can also be a good way to promote quality content, and influencers are a great help in this.

3. Hubspot
Hubspot is one of the largest digital marketing companies in the world, with marketing, sales, and CRM solutions to integrate it all.

And much of the success is due to Inbound Marketing techniques . The company uses the same techniques on its website that it teaches to others.

Blogs, which are a reference in the market, are far from being the only channels for company content: tools, templates, research and online courses are also included. This shows that content is important for building a brand.