Also read: How to align sales with your ideal customers.

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Factor 4: Preferences - What does the person(a) want?
In every marketing and sales activity, you should never lose sight of your persona, as they certainly also have preferences regarding how to make contact.

The age, professional level, background and field of employment of your prospects are also crucial here. But other factors can also provide information: perhaps you have already had contact and know their preferences? - Perhaps someone is very active in digital media and therefore more open to digital communication?

Millennials communicate almost exclusively gambling data belarus via email. It therefore makes strategic sense for you to use the target person's preferred methods and choose them for your contact.
Even so-called mail sales , without any personal elements in the sales process, are considered established for millennials.

Specialists in high positions, traditional decision-makers and many buyers, on the other hand, are used to telephone calls.


Factor 5: Development - How far is my deal?
In addition to your prospect's preferences, you should also always keep the status of the deal in mind when you make contact. Situational elements always subconsciously influence the reaction of your counterpart.