Why Make Press Releases Adapted for Social Media

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Contents
1 Making press releases: 4 benefits that you should not forget
2 Social Friendly Press Releases
Today, press releases continue to be one of the best resources for companies to make their announcements. However, with the arrival of social media, press releases must adapt to new formats and platforms, which implies a different treatment than their publication in traditional media.

The main difference between the two types optometrist accurate email list of publication is very clear. A press release for the web audience must be adapted for social media. This means being attractive to its readers, including multimedia elements (photos, videos, infographics, graphics) that are easy to share and offering readers quick access to further information through associated links. On the other hand, a press release intended for traditional media lacks these characteristics, since the medium is mainly textual.

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Making press releases: 4 benefits that you should not forget
Greater impact: allows us to include content in various formats that result in much more attractive material.
More engagement : Social media platforms allow for interaction that leads to user involvement with the communication, obtaining greater engagement.
Instant feedback: the feedback that flows in each press release adapted to social media allows us to obtain real-time information on the opinions and attitudes of the audience regarding the brand and/or company. This information can be very helpful when making decisions.
Data collection and real-time trend analysis: The information obtained through interaction and its corresponding analysis helps us test which content our audience prefers and use those preferences to develop future content.
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Social Friendly Press Releases
When making press releases and publishing them on social media, they must have a social-friendly format based on ease, this means that each content must be easy to incorporate. To achieve this, we must pay special attention to the following tips:

Be shareable
When writing a press release, we need to make sure that the content is easy for readers to digest . Using bold subheadings and bulleted lists allows readers to quickly scan the document and simply figure out the key points. This tactic improves reader engagement. As an added benefit, the main concepts of the text like headings, subheadings, and enumerations are often passed along on social media.