Search engine optimization (SEO) is a process that helps a website to take high positions in search results (for example, Google or Yandex).
The goal of SEO is to make it easy for potential customers to find your site when they search for products or services. The main tasks are:
Selecting the right keywords (phrases that people enter into search engines).
Creating quality content that meets user needs.
Technical website optimization (speed, mobility, structure).
Getting backlinks (links from other sites).
The result of SEO is an increase in website traffic, attraction of target customers and growth in sales.
Why does this error occur?
Lack of SEO strategy. The site is created without taking into saudi arabia email list account the requirements of search engines. There is no clear plan for working with keywords and content.
Incorrect selection of keywords. Too competitive or irrelevant keywords are used. Low-frequency queries that may attract the target audience are ignored.
Technical errors. Duplicate content or errors in robots.txt and sitemap.xml files. Missing meta tags (title, description) or their incorrect filling.
Neglect of local SEO. No indication of the region of the company's work, which reduces visibility in local search results.
Slow loading of the site. Loading speed affects ranking. Sites with low speed lose positions.
Low quality content. The content does not solve the user's problems and is not optimized for search queries.
Lack of work with external links. No link building strategy or low-quality links are used, which can lead to sanctions from search engines.