Rich snippets - Bright and informative snippets attract more users.
Improved indexing - Search engines better understand the content of the site.
Increase CTR - Markup makes your results more visible in search results.
Increased Trust - Ratings, reviews, and detailed product information increase trust among users.
Improve Local SEO - For stores with a physical presence, this helps attract customers from a specific region.
Step 12: Continuous monitoring and analysis of results
Track which queries users use to come to your site.
Track keyword positions, click-throughs, bounce rate, and conversion for each section page.
Use Google Analytics and Yandex.Metrica to analyze user behavior from different devices (desktops, tablets, mobile phones) and in different browsers: see how much time they spend on pages, what the bounce rate is, what products they choose.
Based on demand analysis and changes in user preferences, update austria email list descriptions, add new keywords and relevant products to sections.
To track information on search queries and user behavior, the following tools are used: Yandex Webmaster, Google Search Console, Yandex Metrica and Google Analytics.
Yandex Webmaster
Shows queries for which your site is displayed in Yandex search.
Allows you to analyze indexing errors and technical problems.
Helps track keyword positions in Yandex search results.
Google Search Console
Analogue of Yandex Webmaster for Google.
Allows you to see queries, clicks, impressions and average positions.
Monitors indexing errors, page loading speed, and mobile compatibility.
Benefits of implementing microdata
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