People used to gather around a campfire, then around the TV, and now they spend time watching long horizontal videos. Short clips are good for attracting new audiences, but horizontal videos, which can last an hour or more, allow the viewer to dive deeper into the topic, although not everyone watches them to the end.
This format is great for demonstrating production processes or construction. For example, a construction company launched a series of long videos with the goal of collecting over 100,000 views on the VKontakte platform. The promotion was carried out in two directions: publication in the community and targeted advertising. The target audience was the brand's subscribers, users with similar interests and those whose behavior corresponds to purchasing.
This combined approach to promoting horizontal videos helps achieve a viewing rate above 50%.
Conclusion
The social network VKontakte consistently holds second place in terms of time spent on the platform by users aged 25–54. Over the past couple of years, the platform has been significantly updated: “VK Clips”, “VK Video” have appeared, and the production studio Medium Quality has begun releasing exclusive shows. These innovations help reach audiences at different stages of the path to purchase.
To effectively use these opportunities, companies should slovenia telegram data increase their focus on media planning and analysis of advertising campaigns. This will allow them to find optimal solutions taking into account the specifics of the business.In this article, Ingate Group experts will tell you how advertising works in Zen, what formats of advertising content exist, payment models, and how to evaluate the effectiveness of campaigns to promote a product or service.
In recent years, Zen has become one of the most popular platforms for business promotion. 23.6% of the Russian population visit Zen daily.
With the help of product or native advertising, you can effectively convey information about your product or service to the target audience without overloading it with intrusive ads. Advertising in Zen is adjusted to the interests of users, which makes it as relevant and easy as possible.
The platform offers a variety of formats: from text posts and articles to videos. This allows for a flexible approach to marketing tasks and expanding the customer base.
Advertising in Zen is built primarily around the publication of articles. This is the main format that combines accessibility, speed of creation and flexibility. Articles are cheaper and easier to