Amazon Shopping Cart Moves to Twitter

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With the rise of social commerce , and the potential of social networks like Pinterest and Instagram as their own sales outlets, online stores are beginning to extend their reach to those sites where users generate conversations around products. Amazon's Shopping Cart is moving to Twitter and here we explain the details.

This seemed like an obvious strategy for e-commerce medical insurance leads email list site Amazon , which earlier this week introduced a new feature that allows its users to add items to their carts via Twitter , by including a hashtag in a tweet.

AmazonCart

After users link their Twitter account to Amazon, they can extend their shopping experience by replying to tweets containing links to the Amazon site with the hashtag #AmazonCart (or #AmazonBasket in the UK). These tweets can come from official Amazon accounts or from accounts of other products that can be purchased through the online store. This makes Amazon Shopping Cart on Twitter an option for direct communication with the customer.


— Amazon (@amazon) May 7, 2014

Once the tweet is sent, the product will be automatically added to the shopping cart and the user will be sent a confirmation email of the transaction. It should be noted that this action only allows adding products, not making the purchase through Twitter, which is why the slogan of its promotional campaign is “ Buy it now, do it later ”.


The feature not only extends Amazon's marketing reach beyond its own website, but also engages Twitter users in product marketing through tweets indicating items to buy from the online store. Despite not being the first company to implement social commerce , its scale gives the concept a broader scale, and therefore a greater chance of traction.