Why does this error occur?
Underestimating the importance of trust. Website creators do not understand how important it is to instill confidence in the customer, especially if they are interacting with the company for the first time.
Lack of UX/UI experience. Developers don’t add elements that build trust, such as testimonials, certifications, or guarantees.
Focusing only on design. Focusing on visual appeal, without taking into account the client's need for transparency and reliability.
Lack of understanding of audience needs. Inattention to user expectations in a particular niche.
Saving on content. Using template descriptions or lack portugal email list of information about the company.
What does this error lead to?
Low conversion rate. Clients are hesitant to leave a request or call, fearing the seller's dishonesty.
Loss of customers. Users go to competitors whose sites seem more reliable to them.
Difficulty in getting customers back. Customers who have had a bad first impression are difficult to get back.
Damaged reputation: Negative user experiences lead to negative reviews, which reduces the level of trust in the brand.
Decrease in advertising efficiency. Attracted traffic does not bring results, since users do not perform target actions.