The clan firmly believes in the power of media bombardment and direct connection with fans.
A community manager always asks himself: How many tweets should I make to get people's attention without boring them? In this case, where promotion is strong, excess becomes a virtue.
With 682,368,661 potential impressions and 74,520,936 people reached, Kim's tweet flurry during the peak of one episode works perfectly for them.
The group can keep this interest marketing list of senior homes growing by responding to specific messages during the high-impact moments of the television show, thereby becoming its own customer service . It couldn't be more direct.
Be a friend of the media and the media will be your friend. When speaking to reporters, Kim Kardashian goes a step further than other celebrities as she treats each one with patience and courtesy.
She looks them in the eye and pays particular attention to each one of them. She knows that her success lies in the loyalty of her fans . Definitely someone trained to make the press her vehicle to success.
Of course, this kind of behavior sometimes doesn't bring the response we need. In the midst of a trip to Israel and after a fan tweeted her in which she was asked to pray for Israel, Kim replied that she would.
After a moment, another follower asked her to pray for Palestine and said he would do so as well. Within seconds, she found herself caught in a situation she never imagined.
Your brand may not be best served by responding with this style of decorated worship.
But you'll probably get better results if you build a positive, non-automatic response with some members of your audience. Kim knows that by monitoring social media, no malicious rumors from the press will get far.
Each network has its own language
Facebook is the place where other people can learn or review aspects of life (which in this case mix with business).
With over 6 million followers on Instagram , it's no secret that Kim uses the medium to shoot snapshots that resonate with her audience.
As we said before, beyond showing off their luxurious lifestyle, the family uses all these media to showcase their brands.
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